We all saw the scenes in March 2020 as lockdown across the U.K and most of Europe was announced. At a moment’s notice, businesses across the globe scrabbled to build vital communication and digital strategies that could support their business operations.

This for many included the mass roll out of new digital devices, communication tools, work place and data management tools and virtual telephony. At the time many businesses made these changes as a knee jerk reaction, simply to combat the “in the moment” problem. However, this dynamic shift in our approach to working, the working environment and our forms of communication has enabled leaders in business to accelerate IT strategies in a way they never would have been able to if 2020 had been “a normal year”. For many CIO, CTO’s and Technical Directors 2020 marked the beginning of a new chapter and the start of a very different IT landscape moving forward. 2021 is already beginning very much where last year left off we are seeing this continued trend of digital acceleration across the business landscape.

Breaking through the red tape

Some businesses when asked about the effect of 2020 on their digital strategies have said they jumped through two years of red tape, internal approvals and cost benefit analysis in two days. This shows the systemic shift we saw almost overnight. This change has seen many business jump from traditional technologies (desktops / servers and onsite telephone systems) to cutting edge technologies emerging across the IT landscape with the likes of Public Cloud, Mix Media Devices and cloud telephony with unified communication.

This trend can easily be reflected in the numbers published by Microsoft in relation to the usage of their communication platform Microsoft Teams which jumped from 900 Million meetings held on the system per day in March 16th 2020 to 2.7 Billion per day by the end of March. That number is yet to drop and if anything will continue to rise as the pandemic runs in course and staff continue to be offered the flexibility of work space.

The Importance Of Being Ready

It is worth mentioning at this point for the business which unfortunately saw their trade days come to an end in 2020. Many had failed to adapt, grow and change before 2020 and where therefore unable to adapt in a way that enabled them to be flexible around the pandemic. For these business, the lack of development of IT systems lead to a perfect storm of spending requirements, insufficient time and a lack of business commitment to IT and digital development.

The importance all business must learn from the events of 2020 is that digital transformation in the modern age is imperative. A business without IT cannot function and the drive of CIO, CTO and Technical Directors has and will always remain in the development, expansion and overall success of a business. They above all others know how critical those systems are.

Unfortunately for many businesses, IT is often considered to be a “cost with little reward” which from last year we can see is ultimately the wrong way to approach the topic. IT is a business enabler and when used as such it can allow all business to overcome situations and circumstances which is never would otherwise be able to.

The right focus

As we move in 2021 with earnest, I am working with all of our customers to enable this continued business growth with the aim of removing the stigma around IT spending. The focus is on the benefits vs the cost rather than the costs vs doing nothing as was so clearly the case for many business in the years leading up to 2020.

If any business wants to strive and succeed in 2021 then the goal must be to continue the path of digital acceleration and put IT as a business focus for all. Remember, don’t just look at the short-term pains. It’s all about how we develop and implement strategies that protect businesses for many years to come.

If you want to discuss your business IT strategy or how Planet IT can help you to accelerate your growth using IT then please call 01235 433900 or you can reach out to me via DM or at [email protected].