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Technology Winners & Losers 2024

Technology /winners & Losers 2024

Another year ends, and it becomes a tradition for me to look back over the last 12 months and relive the highs and lows of the technology world. The year 2024 has been a very strange one for the technology sector. It has been marked by significant breakthroughs, unexpected setbacks, and a dynamic shift in market trends. Some of which were predicted and others that no one expected. As the industry continues to drive forward, the landscape has seen clear delineations between those who have thrived and those who have struggled in 2024.

In this year’s article, I’m going to delve into the winners and losers in the technology space in 2024, as I have done over the last few years, examining the factors that contributed to their respective successes and failures.

Tech Winners 2024

 

Artificial Intelligence and Machine Learning

Artificial Intelligence (AI) and Machine Learning (ML) have solidified their positions as leaders in the tech world. As predicted in earlier analyses, AI has become integral to various aspects of daily life.

Companies like OpenAI and Google DeepMind have achieved groundbreaking advancements, further accelerated by partnerships with other tech giants like Microsoft and Apple. OpenAI’s GPT-4 has surpassed expectations and offered exceptional natural language processing and understood capabilities. This has revolutionised industries from customer service to content creation, establishing AI as an indispensable business tool.

Google DeepMind’s innovations in healthcare have also been noteworthy, with their AI models making significant strides in predictive analytics, enabling early disease diagnosis and personalized treatment plans, thus transforming patient care and operational efficiency.

Quantum Computing

Quantum computing has made significant progress in 2024. Companies like IBM and Microsoft have led the way, with IBM’s Quantum System One achieving unprecedented computational speeds. This development has opened new avenues in cryptography, materials science, and drug discovery. The commercial viability of quantum computers is becoming increasingly tangible, while a good few years out from being sat on your desk, promising to reshape industries by solving previously insurmountable problems.

Although mainstream quantum computing is not a reality, the potential impact on computing power and applications, especially when combined with AI, is extraordinary. Observing this field’s continued expansion over the next 12 to 24 months will be interesting.

Apple Mac Mini

Apple Mac Mini

The release of the new Apple Mac Mini has received critical acclaim for its impressive balance of performance and affordability. With the device priced competitively at just over £500, this device highlights the value of performance per pound, which has been overlooked in recent years. This latest iteration has standardised the minimum amount of RAM to 16GB across all M series Mac devices, addressing the growing demand for more powerful and efficient computing.

The Mac Mini’s enhanced capabilities have set a new benchmark for low-cost, high-spec computing, with applications in AI clusters, hyper-scaling, and more. The device’s performance has surpassed that of the Mac Pro and Mac Studio, leading many to consider upgrading their current systems, including me!

Managed Cybersecurity

With the rise in cyber threats, cybersecurity companies have become more critical than ever. The year 2024 has seen a surge in Managed Detection and Response (MDR) services. Companies like Sophos have been at the forefront, providing robust solutions combining real-time monitoring with rapid incident response.

Their innovative approaches have enabled businesses to stay ahead of increasingly sophisticated cyber threats, underscoring the critical need for proactive cybersecurity measures. These services have proven essential for safeguarding sensitive data and maintaining business continuity in a landscape fraught with cyber risks.

Tech Losers 2024

 

Traditional Software Companies

Despite overall growth in the technology sector, some traditional software companies have faced challenges adapting to new paradigms. Companies reliant on conventional licensing models have struggled against the shift towards Software as a Service (SaaS).

Those slow to embrace cloud-based solutions have experienced declining sales and market relevance. This was particularly evident with the Broadcom acquisition of VMware, where a mid-product life cycle shift to a new licensing model led to substantial losses and potentially damaged a well-known brand.

Virtual Reality (VR) and Augmented Reality (AR)

Virtual Reality (VR) and Augmented Reality (AR) technologies have still not reached the level of mainstream adoption that many had anticipated. The much-hyped launch of the Apple Vision Pro in 2024 was expected to revolutionise the market, yet it has fallen short of those lofty expectations.
Despite Apple’s reputation for innovation and success in other product lines, the Vision Pro struggled with high costs, limited use cases, and a lack of compelling content that could drive widespread consumer interest. These factors have contributed to the broader stagnation in the VR and AR sectors.

Developers and companies have also found it challenging to create immersive experiences that justify the investment in such high-end devices. The Vision Pro’s failure to captivate the market has cast a shadow over the future of VR and AR, with many questioning when or if these technologies will ever achieve the transformative impact once promised.

Another area of the VR/AR world is the “Metaverse” this idea of a virtual environment driven by the Meta line of headsets from the company formally known as Facebook. This is yet another area which has failed to gain any traction as still sits a long way off if it ever comes to pass. Just like the Apple Vision Pro it seems like a great idea but with no real way to transition into reality.

I am a huge believer in VR and AR, but just because I love the Meta Quest 3 and will happily play hours of VR Skyrim doesn’t mean it has a great fit in business, and I think in 2024, we have really seen the impact of this.

metaverse funeral

Social Media Platforms

The once-dominant social media platforms have faced significant backlash in 2024. Issues related to data privacy, misinformation, and regulatory scrutiny have plagued giants like Facebook and Twitter (now known as X).

User trust has eroded, leading to decreased active users and engagement. Competitors offering privacy-conscious alternatives have gained traction but have yet to make a substantial impact. It is anticipated that the decline of social media will continue into 2025. This is for good reason. Many are now starting to see the long-term impacts that these platforms can have and the increase amount of control they have had over user data.

IT Marketing

The marketing landscape in the IT sector has faced several challenges in 2024. Notably, Microsoft’s rebranding of the Microsoft 365 icon to the Copilot logo was met with a strong “Self-Clap” and a less than enthusiastic audience.

This trend of technology companies making perplexing marketing decisions has created confusion regarding brand and product recognition. It is hoped that 2025 will shift towards more coherent and supportive marketing strategies.

Microsoft Ignite 2024

Physical Devices

Sales of traditional consumer electronics, such as smartphones, computers, and server hardware, have stagnated. Companies like Samsung, Dell and HP have reported lower-than-expected earnings. Market saturation and a lack of groundbreaking innovations have led to diminished interest. Additionally, the shift towards cloud computing has reduced the need for significant hardware purchases, prompting vendors to reassess their strategies. This trend is expected to continue into 2025.

Tech Winners & Losers Conclusion

2024 has been eventful, marked by both anticipated and unexpected developments. Reflecting on the past year, it is evident that the technology landscape has undergone significant shifts, with AI, cloud computing, and other emerging technologies driving change.

As we look to the future, the technology sector will continue to evolve but I don’t think in the ways we would have predicted 2 years ago. The lessons learned from 2024 will undoubtedly shape the strategies and innovations of tomorrow, driving progress and redefining the boundaries of what is possible.

In 2025 I am looking forward to seeing the continued drive towards Artificial General Intelligence which will not come to pass in 2025 but with our increasing understanding and pervasiveness of AI we are going to see many of the large companies pushing towards AGI and the power this will harness.

I am concerned however for what the future holds for Intel, once the leader in the chip space there last few years has seen the company taking a beating and failing launch after launch, even this year releasing processors worse than the ones made two generations ago, I am concern that Intel may not make it through 2025 unless they can get their chip plants in the US operational and move to catch AMD, Apple and Qualcomm up.

All our success as business in 2025 rely on the vendors to get it right when going to market launching products or simply making changes. I look forward to what 2025 brings and look forward to December when I do this all over again and review the weird and wonderful world of technology!

Now is the Perfect Time to Plan Your 2025 IT Strategy

Planning 2025 IT Strategy

While 2025 might seem a distant prospect, we are already seeing that savvy organisations are already laying the groundwork for their future IT strategy. Not only are they updating legacy documents, but they are looking to carve a clear path ahead in unprecedented times with AI, ML and AGI on the horizon. The businesses that plan now will be best placed to harness new innovations, tackle emerging challenges, and position themselves as market leaders. Those who fail to embrace this latest wave in technology will be left wishing they had taken seriously the changes in the IT landscape.

In this article I am going to highlight why now is the ideal moment to focus on your 2025 IT strategy and which key technologies should be on your radar.

Why You Should Start Planning Now

The Speed of Change:

Technological advancements are occurring faster than ever, and many businesses struggle to keep up. Artificial intelligence (AI), machine learning (ML), Robotic Process Automation (RPA) and cloud-based systems are just a few examples of innovations that can transform business processes and can reshape the way your business operates and its overall efficiency. By preparing now, you’ll ensure your organisation is ready to adopt these technologies as they mature, rather than scrambling to play catch-up later. This is something we have seen time and time again with businesses looking to catch up to a technology wave that has already eroded their business as their rivals who are atop the wave clean up.

Long-Term Investment and Budgeting:

IT projects often require significant investment, not just in terms of financial resources, but also time and expertise. Starting your planning early ensures you can align your IT goals with your broader business objectives and allocate the necessary budget in advance. It also provides time to get buy-in from key stakeholders, which is essential for successful execution. This becomes ever more important as you look to outsource implementation and configuration of platforms you don’t have the inhouse skills to deploy, as many vendors, partners and professional services teams are booking up to six months in advance.

Navigating Economic Uncertainty:

The global economy remains unpredictable, and with it comes increased pressure to make smart, cost-effective decisions. A well-thought-out IT strategy focused on agility, scalability, and resilience will help future-proof your business against unexpected disruptions. Companies that invest early in adaptable technologies will be better positioned to ride out economic turbulence.

Rising Cybersecurity Threats:

Cybercrime is evolving at an alarming rate, with ransomware attacks, phishing scams, and data breaches becoming ever more sophisticated. A key focus of any 2025 IT strategy should be cybersecurity. Developing your strategy now allows you to assess your vulnerabilities, implement stronger defences, and prepare your organisation for the threats that will continue to grow in the years ahead. This strategy cannot stop with just an antivirus product but as I spoke about in my Onion approach article and as I have mentioned during many keynotes the critical path is to ensure that you have a complex, layers defence programme backed by experts and with relevant insurances and business credentials to boot.

IT Strategy Planning

Key Technologies to Invest in for 2025

Shape your 2025 IT strategy. Consider these key technologies that are set to drive the future of business.

Artificial Intelligence, Machine Learning and Robotic Process Automation

AI, ML and RPA are no longer just experimental tools—they’re now central to many business processes. By 2025, AI will be deeply integrated into most operations. This helps organisations to automate repetitive tasks, analyse vast amounts of data, and make more informed decisions.

Investing in AI/ML/RPA can:
Automate routine tasks: Free up your employees to focus on more strategic work by automating processes like customer support and data entry.
Enhance data analysis: AI-driven analytics can help you uncover patterns and insights in your data, leading to better business decisions.
Improve customer experience: AI can personalise interactions, improving customer satisfaction through more efficient and tailored service.

Cloud Infrastructure and Hybrid Cloud Solutions

Cloud computing has become ubiquitous, but businesses are now moving towards more advanced, cloud-native solutions. By 2025, many organisations will rely on hybrid cloud environments, combining the flexibility of public cloud services with the control of private infrastructure.

Investing in cloud infrastructure now will:
Enable scalability: Quickly scale up or down based on your needs, ensuring you can respond to business demands without overcommitting resources.
Improve cost efficiency: Pay only for the cloud resources you use, rather than maintaining expensive on-premise infrastructure.
Enhance disaster recovery: Cloud-based systems offer better backup and recovery options, ensuring your business can recover quickly from disruptions.

Cybersecurity: Zero Trust and Advanced Threat Detection

As cyberattacks grow more sophisticated, traditional security models are no longer sufficient. A Zero Trust approach, which assumes that no user or device is trustworthy by default, is becoming essential for protecting sensitive data and systems.

Couple this with Extended Detection and Response (XDR) solutions, which provide a comprehensive view of security threats across all devices and networks, and you have a powerful defence against future attacks.

Investing in these technologies will help:
Prevent unauthorised access: A Zero Trust framework ensures that every user, device, and application is authenticated before accessing your systems.
Detect threats early: XDR solutions can identify and neutralise potential attacks before they cause significant damage.
Safeguard your reputation: Protecting customer data and maintaining compliance with security regulations will be critical for avoiding reputational damage.

IT Planning

Edge Computing

Bring data processing closer to the source of data generation through Edge Computing, allowing for faster, more efficient analysis. Edge computing will enable real-time applications that require low-latency data processing, such as Internet of Things (IoT) devices and smart infrastructure.

For industries like manufacturing, healthcare, and logistics, investing in edge computing and 5G will:
Reduce latency: Enable faster decision-making and real-time processing, improving the performance of critical applications.
Unlock new use cases: From autonomous vehicles to smart factories, edge computing and 5G will power the next wave of innovation.
Enhance operational efficiency: Process data locally rather than sending it to centralised cloud servers, reducing bandwidth costs and improving speed.

Sustainability and Green IT

As businesses face increasing pressure to reduce their environmental impact, Green IT is emerging as a key area of focus. Whether it’s adopting more energy-efficient data centres, reducing waste from outdated equipment, or optimising cloud usage, sustainability is no longer just a trend—it’s becoming a business imperative.

By investing in sustainable IT solutions, you can:
Reduce energy costs: More efficient technology uses less power, lowering both your carbon footprint and your operational costs.
Meet regulatory requirements: As governments implement stricter environmental regulations. Businesses that invest in green IT will be better prepared.
Enhance your reputation: Consumers and investors are increasingly drawn to companies with strong environmental credentials.

Now is the perfect time to start planning your 2025 IT strategy. By taking a proactive approach and investing in the right technologies—AI, cloud infrastructure, cybersecurity, edge computing, and sustainability—you’ll ensure your business is ready to thrive in an increasingly competitive and digital world.

The decisions you make today will shape your organisation’s ability to innovate, remain secure, and lead the way into 2025 and beyond. Start now and position yourself for success. Those who don’t have a strong IT strategy into 2025 will begin to falter and those who fail to add the technologies I have highlighted in this document will begin to see their business outstripped by their rivals.

Don’t know where to start? Why not book a call with me today and discuss how to lay down your strategy for 2025 and how we are working with our clients to build a robust programme for the future.

The Curse of Legacy IT Systems: Why inaction could be costing your business.

Curse of legacy IT Systems

Operating a business on outdated, out-of-support, or legacy devices, particularly those that have been actively removed from a vendor’s portfolio, such as legacy operating systems like Windows Server 2012 / 2012 R2, presents significant risks that can be detrimental to the sustainability and security of your business. As business owners, directors, and managers, beyond those with IT-specific roles, it is important to understand the security implications and the critical importance of staying current with technology to safeguard their operations, data, and reputation.

Security Vulnerabilities and Cyber Threats

One of the most pressing risks associated with using legacy systems is the exposure to security vulnerabilities. When a vendor discontinues support for an operating system or device, it ceases to provide security updates and patches. Any newly discovered security flaws in the system will remain unaddressed, leaving your business vulnerable to cyberattacks. Hackers often target these known vulnerabilities, as they know no fixes are forthcoming. This can lead to data breaches, loss of sensitive information, and significant financial losses.

For example, a business still operating on Windows Server 2012, which Microsoft has ended support for, would be at a higher risk of attacks such as ransomware, phishing, and malware. These attacks disrupt operations and can lead to substantial ransom payments, legal liabilities, and damage to the company’s reputation.

Compliance and Regulatory Risks

Many industries are governed by strict regulations that mandate the protection of sensitive data, such as customer information or financial records. Operating on legacy systems that no longer receive updates can put your business at risk of non-compliance with these regulations. Regulatory bodies require organizations to use up-to-date technology to ensure the security and integrity of data.

Non-compliance can result in severe penalties, including fines, legal actions, and restrictions on business operations. For instance, businesses handling financial data might be required to adhere to standards like PCI DSS (Payment Card Industry Data Security Standard). If your legacy system fails to meet these standards, your business could face costly penalties or even lose the ability to process payments.

Operational Inefficiencies and Increased Costs

Legacy systems can significantly hinder operational efficiency. As technology evolves, newer systems are designed to optimize performance, enhance productivity, and reduce operational costs. In contrast, outdated systems often need help to keep up with modern demands, leading to slower processes, frequent downtimes, and higher maintenance costs.

Moreover, finding support for legacy systems can become increasingly complex and expensive. Vendors may charge a premium for extended support or custom patches, and as time goes on, the pool of skilled professionals who can maintain these systems shrinks, driving up labour costs. This impacts your bottom line and diverts resources from more strategic initiatives that could drive growth and innovation.

Incompatibility with Modern Technology

Integrating with modern technology is crucial as the business environment becomes more interconnected. Legacy systems are often incompatible with newer software, hardware, and applications, limiting your business’s ability to adopt innovative solutions. This incompatibility can result in fragmented systems, where critical business functions are not well-integrated, leading to data silos and inefficiencies.

For example, if your business relies on a legacy operating system, you may find that new software applications essential for your business operations need to be supported. This can force your company to use tools that could enhance productivity, improve customer service, or provide better business insights through data analytics.

Loss of Competitive Edge

In today’s fast-paced business environment, staying ahead of the competition requires agility and the ability to adapt quickly to new market trends and technologies. By clinging to outdated systems, your business risks falling behind competitors leveraging the latest technology to innovate and improve their offerings.

Competitors with up-to-date systems can respond more quickly to market changes, offer better services, and provide a superior customer experience. Over time, this technological gap can erode your market share as customers increasingly gravitate towards businesses that offer more efficient, secure, and innovative solutions.

Potential for Data Loss

Data is one of any business’s most valuable assets. Legacy systems often need more robust data backup and recovery solutions than modern ones. In a system failure, cyberattack, or disaster, the risk of permanent data loss is significantly higher with outdated systems.

With reliable backup and recovery mechanisms, your business could retain critical data, leading to operational disruptions, loss of customer trust, and legal liabilities. Investing in modern systems that offer advanced data protection can safeguard your business from these catastrophic outcomes.

Old IT systems harming my business

Difficulty in Attracting and Retaining Talent

The technology landscape is constantly evolving, and the workforce is adapting. Skilled professionals increasingly prefer to work with modern, cutting-edge technology. If your business relies on outdated systems, it may need help to attract and retain top talent. Employees want to work with tools that allow them to be productive and innovative. They may view a company that clings to legacy systems as needing to be more in touch with industry trends.

This can lead to higher turnover rates, lower employee morale, and a workforce that could be more engaged and productive. Additionally, the training costs associated with teaching employees how to use outdated systems can further strain resources.

Vendor Dependency and Lack of Support

When a vendor removes a product from its portfolio, it signals that it is no longer viable in the market. Continuing to use such products places your business in a vulnerable position as you become increasingly dependent on a shrinking pool of resources and expertise to maintain your systems.

Over time, as the vendor shifts its focus to newer technologies, finding support for legacy systems becomes more challenging. This can leave your business in a lurch when critical issues arise, as the necessary support may no longer be available. Additionally, you may find yourself locked into a legacy ecosystem that limits your options for future upgrades and expansions.

Reputation Risk

In today’s digital age, reputation is everything. Customers, partners, and stakeholders expect businesses to maintain high-security standards, efficiency, and innovation. Operating on legacy systems that are out of support can damage your company’s reputation, signalling a lack of commitment to these standards.

A security breach, data loss incident, or significant operational failure caused by outdated technology can quickly become public knowledge, especially in industries where trust is paramount. The negative publicity that follows can lead to loss of customers, decreased investor confidence, and long-term damage to your brand.

The High Cost of Downtime

System downtime can be extremely costly. Not only in terms of lost revenue and damage to your brand but in the impact, it has on staff, efficiency and business longevity. Legacy systems are more prone to failures and may require frequent maintenance, leading to increased downtime. In today’s 24/7 business environment, even a short downtime can have significant financial implications.

For instance, if your business relies on a legacy operating system that fails during a critical period, such as a product launch or a peak sales season, the resulting downtime could lead to missed opportunities and a substantial loss in revenue. Moreover, repeated downtimes can frustrate customers and erode their trust in your business.

For business leaders, the decision to continue operating on legacy systems must be weighed carefully against the abovementioned risks. While the upfront costs of upgrading modern systems may seem daunting, the long-term benefits outweigh the risks of maintaining outdated technology.

By investing in up-to-date technology, your business can enhance security, ensure compliance, improve operational efficiency, and maintain a competitive edge in the market. Most importantly, it can protect its most valuable assets—data, reputation, and customer trust—from the myriad risks associated with legacy systems.

In today’s fast-evolving business landscape, the cost of inaction is too high. Transitioning to supported and current systems is not just a technical decision but a strategic one that will position your business for sustained success in the years to come.

If your running legacy IT systems and need to understand how you should be modernising, then reach out to the team at Planet IT today and speak with one of our Technical Architects who can work with you to develop a strategic plan to move away from high risk legacy platforms into a sustainable future.

 

The imporance of Cyber Security at the Board Level

 

The Importance of Cybersecurity at the Board Level

The imporance of Cyber Security at the Board Level

Cyber security is no longer just an IT issue. It is a critical business concern that must be addressed at the highest levels of any organisation. As cyber threats become increasingly sophisticated and prevalent, the role of the board of directors in overseeing cyber security has never been more crucial. In this article, I’m going to explore why cybersecurity should be a persistent agenda item at the board level and why it is essential for business leaders to take it seriously.

Cyber threats have evolved from simple hacks to complex, targeted attacks that can cripple entire organisations. These threats include ransomware, phishing, advanced persistent threats (APTs), and insider threats, among others. The financial and reputational damage resulting from a cyber-attack can be catastrophic, affecting shareholder value, customer trust, and the overall viability of the business.

With the rise in cyber-attacks, governments and regulatory bodies worldwide have implemented stringent data protection and privacy laws. Compliance with regulations such as the General Data Protection Regulation (GDPR), the Data Protection Act 2018, and others such as Cyber Essentials, ISO 27001 and many more. Non-compliance can result in hefty fines and/or legal repercussions. Therefore, it is imperative for the board to ensure that the organisation not only complies with these regulations but also adopts best practices in cyber security which some of these regulations, compliance and frameworks are specifically designed to do.

What about the cost of a cyber attack?

Cyber-attacks can have a significant financial impact on an organisation. The costs associated with a breach include not only immediate expenses such as forensic investigations, legal fees, and public relations efforts but also long-term costs related to regulatory fines, loss of business, and increased insurance premiums. According to a report by IBM, the average cost of a data breach in the UK in 2023 was £3.75 million. The financial stakes are exceptionally high for businesses, especially those in sectors like finance, healthcare, and critical infrastructure. They far exceed the value shown in the IBM report.

In today’s interconnected world, reputation is one of your most valuable but often intangible asset. A single cyber security incident can erode customer trust and damage an organisation’s brand image beyond that of any other incident. The impact on reputation can be long-lasting, affecting customer retention, acquisition, and overall market position. Business leaders must recognise that protecting the organisation’s reputation is as important as safeguarding its physical assets.

Traditionally, cyber security has been viewed as a technical issue, delegated to the IT department. However, the increasing frequency and severity of cyber threats demand a strategic approach, making it a board-level concern. Here are key reasons why cyber security should remain a constant agenda item for the board.

 

Strategic Oversight

The board has a fiduciary responsibility to ensure the organisation’s long-term success. This includes safeguarding its assets, both tangible and intangible. Cyber security is integral to protecting these assets. By keeping cyber security on the board’s agenda, directors can provide strategic oversight, ensuring that adequate resources are allocated to cyber security initiatives and that these initiatives align with the organisation’s overall strategy.

 

Risk Management

Cyber security is a critical component of enterprise risk management. The board must be proactive in identifying and mitigating cyber risks. This involves understanding the organisation’s risk appetite, assessing the potential impact of cyber threats, and implementing appropriate controls. Regular updates on cyber security posture, incident reports, and risk assessments should be standard practice at board meetings.

 

Governance and Accountability

Effective governance is essential for robust cyber security. The board should establish clear policies and frameworks for cyber security, ensuring that there is accountability at all levels of the organisation. This includes defining roles and responsibilities, setting performance metrics, and conducting regular audits to assess compliance with cyber security policies.

board of directors

Crisis Management and Incident Response

In the event of a cyber-attack, the board must be prepared to act swiftly and decisively. This requires having a well-defined incident response plan in place, with clear protocols for communication, containment, and recovery. The board should regularly review and test the incident response plan to ensure its effectiveness.

 

Continuous Improvement

Cybersecurity is not a one-time effort but an ongoing process. The threat landscape is constantly evolving, and so must the organisation’s defences. The board should promote a culture of continuous improvement. Encouraging regular training, awareness programmes, and investment in the latest security technologies.

 

In conclusion, cyber security is a critical business issue that demands the board of directors’ attention. Business leaders can provide the strategic oversight, governance, and resources necessary to protect the organisation from cyber threats. This proactive approach mitigates risks and enhances the organisation’s resilience, ensuring its long-term success in an increasingly digital world. Business leaders must recognise that in the realm of cyber security, complacency is not an option—vigilance and proactive management are imperative.

 

For more information on how we approach cyber security and the roles of the CISO and external security consultancy, contact Planet IT today. You can call 01235 433900 or email [email protected]. If you want to speak to me directly, you can contact me via DM or at [email protected].

 

Managed Detection and Response

Back up in a Cloud-Focused World

Back up in a Cloud-Focused World - Ensuring Robust Backup and Disaster Recovery in Cloud and Hybrid Cloud Environments

As businesses increasingly migrate to cloud computing or adopt hybrid cloud models, the importance of robust backup and disaster recovery strategies cannot be underestimated. Whether you’re a business owner, director, senior manager or technical professional, understanding how to safeguard your data in these environments is crucial.

This article will provide a comprehensive guide on approaching backup and disaster recovery, including the often-overlooked aspect of backing up Software as a Service (SaaS) products like Microsoft 365.

Why Backup and Disaster Recovery is Essential

Data is the lifeblood of all modern businesses. With proper backup and disaster recovery (DR) plans, companies can avoid losing critical information to cyberattacks, hardware failures, or natural disasters. The consequences can range from minor disruptions to complete operational shutdowns, resulting in significant financial losses and damage to reputation. Therefore, having a reliable backup and DR strategy is not just an IT concern but a business imperative; we see far too often businesses that leave their focus on backup and DR until after it has all gone wrong, by which time there is no actual route for recovery just a vast world of pain and potentially the end of a successful business.

Transitioning to Cloud or Hybrid Cloud

When moving to cloud computing or a hybrid cloud setup, the traditional approaches to backup and DR need to be re-evaluated. Here are vital considerations for both environments:

Cloud Computing Backup and DR:

Data Redundancy: To protect against regional failures, ensure that data stored in the cloud is duplicated across multiple geographic locations. This should be in physically separate geographic locations and not just inside a single data location, regardless of its size.

Automated Backups: Leverage cloud providers’ automated backup services to ensure data is regularly and consistently backed up without manual intervention.

Scalability: Cloud environments offer scalable storage solutions, making managing growing amounts of data easier without additional hardware investments.

Backup and disaster recovery

Hybrid Cloud Backup and DR:

Integrated Solutions: Utilise solutions that seamlessly integrate on-premises and cloud environments, allowing for unified management and recovery processes.

Data Synchronisation: Ensure data is synchronised between on-premises and cloud storage to maintain consistency and availability.

Security Compliance: Implement security measures to protect data across both environments and maintain compliance with industry standards and regulations.

 

Backing Up SaaS Products

A common misconception is that the service provider fully protects data stored in SaaS applications like Microsoft 365. While these providers offer some redundancy and security, they do not typically cover comprehensive data backup and recovery for end-user errors, malicious attacks, or prolonged outages. Hence, it’s crucial to implement third-party backup solutions for these services.

 

Microsoft 365 Backup:

Granular Recovery: Choose backup solutions that allow for granular recovery of individual items such as emails, files, and calendar entries.

Retention Policies: Implement custom retention policies to meet your business needs and compliance requirements rather than relying solely on Microsoft’s default settings.

Automated Backups: Schedule regular, automated backups to protect the most recent data.

 

Best Practices for Backup and Disaster Recovery

To ensure your backup and DR strategies are effective, consider the following best practices:

Regular Testing: Conduct regular disaster recovery drills to test the effectiveness of your backup systems and ensure quick recovery times during an actual disaster.

Data Encryption: Encrypt data at rest and in transit to protect against unauthorised access and breaches.

Multi-Layered Security: Implement multi-layered security measures, including firewalls, antivirus software, and intrusion detection systems, to safeguard your data.

Documentation and Training: Maintain thorough documentation of your backup and DR procedures and ensure that staff are adequately trained to execute these plans.

Vendor Selection: Choose reputable vendors with proven track records in backup and disaster recovery solutions. Consider their support capabilities and service level agreements (SLAs).

 

Why Partner with Planet IT for Backup and Disaster Recovery?

Navigating the complexities of backup and disaster recovery in cloud and hybrid environments can be daunting. Planet IT offers expert guidance and tailored solutions to help you design and implement robust backup and DR strategies that meet your needs. By partnering with Planet IT, you benefit from:

Expertise: Leverage our deep industry knowledge and experience in cloud and hybrid environments.

Customised Solutions: Receive solutions tailored to your business requirements and compliance needs.

Proactive Support: Gain access to proactive support and monitoring to ensure your backup systems function optimally.

Peace of Mind: You can enjoy peace of mind knowing that your critical data is protected and recoverable in the event of a disaster.

In conclusion, a comprehensive backup and disaster recovery strategy is essential as you transition to cloud or hybrid cloud computing. By following best practices and partnering with experts like Planet IT, you can ensure your data is secure, compliant, and recoverable, safeguarding your business against potential disruptions.

For more information and to find the proper backup and disaster recovery solution for your business, contact Planet IT today. You can call 01235 433900 or email [email protected]. If you want to speak to me directly, you can contact me via DM or at [email protected].

Data Residency article image

Do more with Microsoft 365 Business Premium

Do more with Microsoft 365 Business Premium

Investing in technology that enhances productivity and efficiency is paramount. Microsoft 365 Business Premium is a comprehensive suite designed for small—to medium-sized businesses and is often associated with its core functionalities like email through Outlook and communication via Teams. However, inside this robust platform, there are a plethora of additional features that can transform your business operations, yet many of these remain underutilised by those who purchase the product.   

Today, I want to scratch the surface of what lies within Microsoft 365 Business Premium that you most likely don’t know about and that would most certainly add substantial value to your Business.  

Advanced Security and Compliance Tools 

One of the standout features of Microsoft 365 Business Premium is its advanced security and compliance capabilities. These tools are critical for protecting sensitive business data, ensuring regulatory compliance, and mitigating cybersecurity risks.  

Microsoft Defender for Office 365 provides comprehensive protection against sophisticated threats such as phishing and malware. This feature includes safe attachments and links, which actively scan and neutralise malicious content before reaching your inbox. Moreover, the Data Loss Prevention (DLP) policies help prevent sensitive information from being shared inadvertently by identifying, monitoring, and automatically protecting sensitive data across Office 365.  

For businesses with stringent regulatory requirements, the Compliance Manager within Microsoft 365 provides detailed insights and actionable guidance to help you stay compliant with various standards and regulations. This tool simplifies the compliance process by offering a compliance score, which indicates how well your organisation is aligned with compliance requirements and recommendations for improvement.  

Intelligent Cloud Storage with OneDrive and SharePoint  

While many businesses use OneDrive and SharePoint for essential document storage and sharing, their capabilities extend far beyond these functions. OneDrive for Business offers seamless synchronisation across devices, ensuring your employees can access the latest files anytime, anywhere. The built-in Version History feature allows you to track changes and restore previous versions of documents, providing a safety net against accidental deletions or unwanted modifications.  

SharePoint, on the other hand, excels in creating collaborative spaces. It’s a document library and a robust platform for building intranets, project management sites, and custom business applications. The integration with Power Automate (formerly known as Flow) allows you to automate repetitive tasks and workflows, significantly reducing the manual workload and enhancing productivity.  

Streamlined Project Management with Planner and To Do  

Project management tools are crucial for maintaining efficiency and meeting deadlines. Microsoft 365 Business Premium includes Planner and Microsoft To Do, both powerful tools for organizing tasks and projects.  

Microsoft Planner enables teams to create plans, organise and assign tasks, set deadlines, and track progress visually through Kanban boards. This tool is handy for collaborative projects, providing transparency and accountability among team members.  

On the other hand, Microsoft To-Do is a personal task management tool that integrates seamlessly with Outlook. It helps individuals manage their workday by creating and prioritising tasks, setting reminders, and even breaking down larger tasks into manageable steps. By utilising these tools, businesses can ensure that team and individual tasks are aligned and efficiently managed.  

Enhanced Business Insights with Power BI 

Data-driven decision-making is essential in today’s competitive business landscape. Microsoft 365 Business Premium includes Power BI, a powerful business analytics tool that transforms data into insightful visualisations and interactive reports.  

Power BI allows you to connect to multiple data sources, from Excel spreadsheets to cloud-based databases, and create real-time dashboards that provide a holistic view of your business performance. With its intuitive interface, you can generate reports that highlight key metrics and trends, enabling you to make informed decisions quickly. By leveraging Power BI, businesses can uncover hidden insights and identify opportunities for growth and improvement.  

Comprehensive Device Management with Intune  

Managing multiple devices across your organisation can be challenging, especially with the rise of remote work. Microsoft Intune, included in Microsoft 365 Business Premium, offers a comprehensive mobile device and application management solution.  

Intune allows you to securely manage iOS, Android, and Windows devices, ensuring corporate data remains protected regardless of where it is accessed. You can enforce security policies, deploy applications, and remotely wipe data from lost or stolen devices. This level of control enhances security and simplifies the management of your organisation’s devices, reducing the burden on your IT team.  

Office 365

Advanced Communication and Collaboration Tools  

While Teams is well-known for its chat and meeting capabilities, it also includes various features that enhance collaboration. Teams Channels allow you to create dedicated spaces for different projects or departments, fostering focused communication and collaboration. You can integrate various apps within these channels, such as Planner, SharePoint, and third-party tools, creating a centralised hub for all project-related activities.  

Moreover, Teams Live Events enables you to host webinars and large-scale virtual events with up to 10,000 attendees. This feature is ideal for conducting training sessions, product launches, and company-wide meetings, providing a platform for engaging and interactive communication.  

Business Process Automation with Power Automate  

Automating routine tasks can save time and reduce errors. Power Automate, part of Microsoft 365 Business Premium, allows you to create automated workflows between your favourite apps and services. Whether approving requests, syncing files, or collecting data, Power Automate streamlines your processes, freeing up time for more strategic activities.  

For example, you can set up a workflow to automatically save email attachments to OneDrive or to notify team members when a new lead is added to your CRM. By leveraging Power Automate, businesses can enhance operational efficiency and ensure process consistency. 

Microsoft 365 Business Premium is a powerful suite of tools designed to boost productivity, enhance security, and streamline business operations. While email and Teams are essential components, the suite offers many additional features that can drive significant value for your Business. By exploring and utilising these underused tools, you can unlock the full potential of your Microsoft 365 subscription, ensuring that your investment delivers maximum returns.  

Embrace the capabilities of advanced security features, intelligent cloud storage, streamlined project management, insightful business analytics, comprehensive device management, enhanced communication, and business process automation. By doing so, you will improve efficiency and productivity and gain a competitive edge in today’s fast-paced business environment.  

For more information and to find the way to make the most out of Microsoft 365 in for your business, contact Planet IT today. You can call 01235 433900 or email [email protected]. If you want to speak to me directly, you can contact me via DM or at [email protected]. 

Microsoft365 Copilot PC

 

The Critical Importance of Managed Detection and Response Services in 2024

Managed Detection and Response

Businesses face unprecedented cyber threats. As we navigate through 2024 and head into 2025, the need for robust cybersecurity measures has never been more critical. The most effective solutions are those provided as Managed Detection and Response (MDR) services. Unlike traditional antivirus (AV) solutions, MDR services offer comprehensive, round-the-clock protection, ensuring that businesses remain vigilant and resilient against cyber threats, something that has and will remain a challenge for any business that does not have the resources, time, money and experience to run an in house 24/7 Security Operations Centre.

This article will explore why MDR is indispensable for modern businesses and how traditional AV solutions fail to provide adequate security.

The Evolving Cyber Threat Landscape

Cyber threats have become increasingly sophisticated and frequent. From ransomware and phishing attacks to advanced persistent threats (APTs) and zero-day exploits, cybercriminals’ arsenal continually expands to the point where staying in front of bad actors and ahead of the latest trend is a battle of monumental scale. In 2024, businesses of all sizes are prime targets, with cybercriminals exploiting vulnerabilities in traditional security measures to breach networks, steal sensitive data, and disrupt operations.

Limitations of Traditional Antivirus Solutions

Traditional antivirus solutions have long been the cornerstone of business cybersecurity strategies. These solutions primarily rely on signature-based detection to identify and mitigate known threats. While this approach can be practical against well-documented malware, it has significant limitations:

Signature-Based Detection: Traditional AV solutions can only detect threats that have been previously identified and catalogued. This leaves businesses vulnerable to new and emerging threats that do not match existing signatures.

Reactive Approach: AV solutions typically operate on a reactive basis, addressing threats after infiltrating the system. This lag in response can result in significant damage before the threat is neutralised.

Limited Coverage: Most traditional AV solutions only cover business hours, leaving networks exposed at night, on weekends, and on holidays, when attacks are most likely to occur.

The Comprehensive Protection of MDR Services

Managed Detection and Response services offer a proactive and comprehensive approach to cybersecurity. MDR combines advanced technologies with human expertise to continuously monitor, detect, and respond to threats. Think of an MDR service as a natural extension to your team, providing the critical skills and tooling you don’t have the time or focus to provide.

Here’s why MDR is essential for businesses:

24/7 Monitoring and Response: Unlike traditional AV solutions, MDR services operate around the clock. This continuous vigilance ensures that threats are detected and mitigated in real-time, regardless of when they occur. Cyber threats don’t adhere to business hours, and neither should your security measures.

Proactive Threat Hunting: MDR services employ threat-hunting techniques to search for hidden threats within the network actively. This proactive approach helps identify and neutralise threats before they can cause significant harm.

Advanced Threat Detection: MDR solutions leverage advanced technologies such as machine learning, behavioural analysis, and threat intelligence to detect anomalies and potential threats. This enables the identification of sophisticated attacks that traditional AV solutions might miss.

Expert Analysis and Response: MDR services are staffed by cybersecurity experts who analyse detected threats and coordinate an appropriate response. This human element is crucial in understanding the context of an attack and implementing effective countermeasures.

Integrations: Good MDR Services all come with integrations that enable you to expand the visibility of the threat hunters to data sets beyond that of the traditional antivirus product and, therefore, offer critical insights that can help you protect your more comprehensive system from attack.

MDR

A real-world Case Study

Consider two businesses: Company A relies solely on traditional AV solutions, while Company B has implemented an MDR service.

Company A: During a holiday weekend, a sophisticated phishing attack targets Company A. The traditional AV software, operating on a signature-based model, fails to detect the new malware variant. When employees return to work, the malware has exfiltrated sensitive data and caused significant operational disruption. The reactive nature of the AV solution means the damage has already been done.

Company B: In a similar scenario, Company B’s MDR service detects unusual network activity as the phishing attack begins. The 24/7 monitoring team investigates the anomaly, identifies the threat, and initiates a rapid response. The malware is contained and neutralised before it can cause significant damage, and the business operations continue without interruption.

The Business Case for MDR

Investing in MDR services is not just about enhancing security; it’s also a strategic business decision. The financial and reputational costs of a cyber breach can be devastating. Data breaches can lead to regulatory fines, legal fees, loss of customer trust, and significant downtime. By adopting MDR, businesses can mitigate these risks and ensure a resilient cybersecurity posture.

Moreover, MDR services offer scalability and flexibility, making them suitable for businesses of all sizes. Small and medium-sized enterprises (SMEs), which may lack extensive in-house cybersecurity resources, can particularly benefit from MDR providers’ expertise and advanced capabilities.

In 2024, the cybersecurity landscape demands more than traditional antivirus solutions. The sophisticated nature of modern cyber threats requires a proactive, comprehensive approach to protection. Managed Detection and Response services provide the continuous monitoring, advanced threat detection, and expert response necessary to safeguard businesses in today’s digital world. By investing in MDR, businesses can ensure they are protected and prepared to face the evolving challenges of cybersecurity head-on. The time to act is now – securing your business with MDR is an essential step towards a safer, more resilient future.

If you want to talk to one of our experts about how we can help your business stay secure, please call 01235 433900 or email [email protected]. If you want to speak to me directly, you can contact me via DM or at [email protected].

 

The Ticketmaster data breach, what can we learn?

Cyber security data breach.

If you have been hiding under a rock, you might have missed that Live Nation has confirmed that it had around 1.3TB of cached data from the Ticketmaster system stolen by cybercriminals. The criminals now demand payment; otherwise, the 560 million customers’ records will be leaked.

In May 2024, a cybercriminal group known as ShinyHunters claimed to have stolen the personal details of millions of Ticketmaster customers. (You’re likely to be one of them. I know I probably am!) The stolen data allegedly included names, addresses, phone numbers, and partial credit card details. The breach was reportedly carried out by exploiting a vulnerability in a third-party cloud database containing Ticketmaster data.

Firstly, if you have ever used Ticketmaster in the past, you may want to take some personal steps. Secondly, I want to shift the lens and look at what this level of data breach should teach you about your cyber security practices and how your business should face the challenges of the evolving cyber landscape.

What cybersecurity measures does your business need to implement right now?

Implement a Robust Cybersecurity Strategy:

A comprehensive cybersecurity strategy should include a detailed plan for preventing, detecting, and responding to cyber threats. This involves conducting regular risk assessments, implementing security policies and procedures, and ensuring compliance.

Keep Software and Hardware Up to date:

Regularly updating software and hardware is crucial, as outdated systems can have vulnerabilities that cybercriminals can exploit. This includes operating systems, applications, and firmware on all devices.

Use Strong Passwords and Multi-factor Authentication:

Strong passwords are complex, lengthy, and unique. Multi-factor authentication adds an extra layer of security by requiring users to provide two or more verification factors to access a resource.

Educate Employees:

Cybersecurity education and awareness training can help employees recognise and respond appropriately to cyber threats. This includes training on recognising phishing attempts, safe internet use, and responsibilities in handling sensitive data.

Use a Secure File-sharing Solution to Encrypt Data:

Encryption converts data into a code to prevent unauthorised access. Secure file-sharing solutions can encrypt data at rest and in transit, providing an additional layer of security.

Use Anti-virus and Anti-malware:

Anti-virus software is designed to detect, prevent, and remove viruses and other malicious software like worms, trojans, adware, and more. Regularly updating these tools ensures they can protect against the latest threats.

Planet IT staff helping our clients to embrace cyber security measures. Helping clients to avoid data breach

Use a VPN to Privatise Your Connections:

A VPN creates a private network from a public internet connection, masking your IP address and encrypting data in transit. This can help protect your data from being intercepted or accessed by unauthorised individuals.

Check Links Before You Click:

Cybercriminals often use malicious links to install malware or steal data. Always hover over a link to see where it leads before clicking and be wary of shortened or misspelt URLs.

Don’t Be Lazy with Your Passwords!

Using the same password for multiple accounts increases the risk of one account being compromised. Use a password manager to help you create and store complex and unique passwords for each of your accounts.

The Ticketmaster breach underscores the importance of robust cybersecurity measures for businesses. By implementing these best practices, businesses can significantly reduce their vulnerability to cyber threats and protect their valuable data. Remember, cybersecurity is not just an IT issue; it’s a business issue that requires attention at all levels of the organisation.

If you want to talk to one of our experts about how we can help your business stay secure, please call 01235 433900 or email [email protected]t. If you want to speak to me directly, you can contact me via DM or at [email protected].

Read more… The Onion Approach To Cyber Security

Shrek image on the abstract onion background.

Meet Toby Kirk, MSP Account Manager

Toby Kirk. Planet IT Outsourced Helpdesk Oxford MSP Account Manager

Let’s start with an easy one… tell us a little about yourself Toby

I joined Planet IT in September 2023 having come from a range of working backgrounds. Most recently I was working for a Private Healthcare organisation managing their new clients and their marketing whilst also being solely responsible for their IT systems for a multi-unit franchise.

I’ve always had an interest in the world of IT both inside & outside of work. As soon as the opportunity to combine them in a role at Planet IT I jumped at the chance.

 

Can you explain your journey to Planet IT? 

I’d been in Planet IT’s ‘orbit’ for some time as a customer. The last 2 organisations I worked for had used Planet IT for everything from hardware purchases to firewalls & security. I’d always been attracted to the excellent service I was receiving as a customer and when a role came up that allowed me to bring my interest and experience in IT to may day to day I had to go for the role!

 

You’re relatively new to your current role, but you’re excelling! Why do you think it suits you so well?  

I think it’s the fact that having been the IT Manager for a multi-unit SME I have a great understanding of what the customer needs from me as their account manager. I love getting out to my client’s offices and meeting them and their teams in person, and finding out what their organisation is focused on so that I can align their IT technologies alongside their plans to grow and sustain robust IT systems. I always aim to deliver a relationship-led service which has all of my clients at the heart of everything I do.

Toby Kirk. Planet IT 20th Anniversary

What sort of clients do you like working with? 

I have such a wide variety of clients across many different industries. It sounds cliched, but I love working with all of them and understanding what IT systems they need to best support their work. It keeps the job fresh for me, and no day is the same.

 

What technologies are making the most impact to your client’s businesses?  

Technology moves incredibly fast these days but many of my clients are making the move to Azure and implementing applications such as Intune and Endpoint management applications. I’m also seeing a huge deal of interest in the implementation of Microsoft Copilot which has been an exciting product to get out there also.

 

What challenges do you face in your role? 

No day is the same but I wouldn’t see it as challenge per say but it keeps me on my toes keeps me learning everyday!

 

What is it like to work at Planet IT?   

In my short time working at Planet IT I have had the incredible opportunity to meet some amazing people and do some fantastic things with my clients and colleagues. Planet IT is like no other organisation that I have ever worked for, it doesn’t feel like work when I leave in the morning!

 

What has been your favourite Planet memory so far, and what are you looking forward to?  

It was great to part of the 20th Anniversary celebrations and hear the journey that Planet IT has come on in those 20 years. Still being young on my time here, I look forward to experiencing more of what Planet IT has to offer!

Toby Kirk. IT MSP Manager 

What makes you tick outside work?  

Outside of work I spend a lot of time with my family, I have a wife and 1 year old son who keep me very busy. However, in the odd spare moment I do get I love cooking and if the weather is good you can often find me on the Golf Course.

 

If you were to give advice to a young person thinking of entering the world of IT – what would it be?

There’s so many areas of IT, try to explore as much as you can and find what you enjoy the most!

Meet Emma Kerin, MSP Account Manager

(Reader, brace yourself 😬!!)

Emma, can you explain your Planet IT journey…?

My journey at Planet IT started in 2009 when I had just come out of college studying IT. Back then my job role was telemarketer, generating leads and writing them down on paper, Yes paper !!

6 months later and unfortunately the job just wasn’t for me, I say it was a mutual decision to leave, but Gav and Sean might think otherwise!

After going into various IT support roles, in 2015 I approached Planet IT as they were starting up their IT support department and I joined to onboard all new clients. Back then there was Mike, Sam B, Nick, Stefan and Rob in our fish bowl. Things were very different in those days, with fewer clients and far fewer staff staff! But it’s great to know I was part of that!

Planet IT were then awarded the contract to replace every device at Buckingham Palace, Windsor Castle and Kensington Palace and it was such a honour to be considered for this role.

I have always been passionate about customer experience and making sure clients are listened to and understood. Now, 9 years later I’m a MSP account manager which has allowed me to take all the knowledge and experience I’ve had over the last 9 years and really deliver the best service possible for our clients.

Planet IT Awards

You are excelling in your current role. Why do you think it suits you so well?

As I mentioned, I think it’s the variety of roles I’ve had and the touch points I’ve had with all the MSP clients.

A key part for me is having a partnership with my clients, I thrive on delivering and working together to get the best outcome.

What sort of clients do you like working with?

I like working with all types of clients, having a partnership and not just being their IT company. I like to have conversations and understand what makes them tick and not just talk about IT.

 

What technologies are making the most impact to your clients businesses?

Right now, Azure, Intune and sharepoint are making the biggest impact.

Emma and the Planet team in Dubai

What challenges do you face in your role?

I wouldn’t say there are many challenges, but the industry is constantly changing and sometimes it’s hard to keep up and make sure we are giving the client the right advice.

What is it like to work at Planet IT?

Planet IT is full of opportunities and there are always different paths to take if you show how passionate you are.

When things don’t go to plan we all work together to get through it.

 

You’ve been here quite a while, what is your favourite Planet memory?

Iceland Christmas party, I would never have experienced what I did without Planet IT.

Planet IT Support Team in Iceland

What makes you tick outside work?

Going to the gym, holidays and walking.

I also love having a good time and a drink or two…

 

If you were to give advice to a young person thinking of entering the world of IT – what would it be?

Do it! There are so many different areas and opportunities within IT. You don’t have to be in one role forever.

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